Outreach

No Sex/arte.tv

New in phase 7

  • ARTE.tv Dokumenty goes live in Polish

  • ARTE.tv Culture goes live in English

  • Influencer campaigns around handicap, ecology and feminism

  • Pushing ARTE content on FireTV Poland

  • A new brochure on 30 years of history of the European culture channel

ARTE’s 360° communication and marketing strategy

  • Adapting digital marketing campaigns in 6 languages

  • Promoting ARTE’s catalogue in specialised European media

  • Promoting ARTE’s catalogue in specialised European media

  • Reaching out to younger users on platforms like YouTube, Reddit, Wykop (Poland)

  • Daily publications on social media, building on ARTE.tv’s community of 22 million fans and followers (December 2022)

  • Adapting digital marketing campaigns in 6 languages

ARTE’s growing community in 2022

Facebook0K
followers every languages (+36,4K in 2022)

Youtube0K
Subscribers EN/ES/PL (+259K in 2022)

Social media moments to mention in 2022

  • Peter Doherty shared the arte.tv documentary “Peter Doherty & Frédéric Lo” on his Twitter

  • Lech Wałęsa shared the documentary “True Stories, Lech Walesa: Man of Hope” on Facebook

  • The Ukrainian Ministry of Culture and Information Policy retweeted a post around the Ukrainian fiction series “Mama”

  • CCCB Lab retweeted arte Documentary Disappear

Visibility during major European documentary festivals

  • Docs Barcelona – Spain

  • Torino Film Festival

  • Watch Docs

  • Videocittà

ARTE.tv’s catalogue and brand appears regularly in European mainstream media outlets